NYWF Circle Of Sisters
An extended campaign to launch and maintain the New York Women’s Foundation’s subscription giving/participatory philanthropy fund.
The New York Women’s Foundation is the largest women’s foundation in the United States, and the third largest in the world. Believing that solutions lie within the very communities in which the problems were born in, in 2018 they granted 11 Million dollars to organizations run primarily by women of color, working to make lasting change in their communities.
The NYWF creates an equitable and just future for women and families by uniting a cross-cultural alliance that ignites action and invests in bold, community-led solutions across the city. Circle of Sisters for Social Change is the launch of their small donors recurring gift program
Premiering during the 2019 Celebrating Women Breakfast, the Circle of Sisters For Social Change needed to launch FAST.
With only four weeks until Celebrating Women Breakfast, the Collective Agency team ideated a marketing message, built visual assets to reflect the COS as a sub-brand of NYWF, conceived of a 360° marketing campaign, shot multiple interviews, completed the eight part launch of the Circle of Sisters campaign and built print and digital visual assets.