The Million Voters Project
A :60 video in English and Spanish in support of MVP Inititives
MVP and their team came to CA in need of an election focused, issue centric video, versioned for multiple add buys, and delivered in both English and Spanish.
Using the MMV’s style guide, the CA team presented multiple project designs. Once the final design was decided upon, the CA team
- built the :60 video, in Spanish and English using found and sourced images
- built all the motion graphics
- Sourced, hired and managed the VO recording
- Sourced the audio track
- Delivered the final video in 8 separate formats and lengths
The Million Voters Project is an alliance of 7 community-driven state and regional networks working to strengthen and expand democracy: Alliance of Californians for Community Empowerment (ACCE), Asian Pacific Islanders for Civic Empowerment, California Calls, the Coalition for Humane Immigrant Rights of California (CHIRLA), Power California, PICO California and the Orange County Civic Engagement Table.