News and Opinions
On Digital Content And Livestreaming
Three Things Every Virtual Fundraiser Can Learn From Twitch
Last year, streamers raised more than $83 million for charity on Twitch. How did they do it, and what can nonprofits learn from their success? Twitch is a $15 billion streaming platform that is known for its gaming content, but, in actuality, is populated with all manner of self-made streamers. In 2020, these streamers raised millions of dollars for large well-funded causes [...]
Boost The Impact Of Your Next Virtual Fundraiser
TLDR: Go BIGGER! (By Going Smaller) Since March of ’20 the pandemic has forced most fundraisers online. Some of these new virtual fundraisers have been livestreams, and some have been pre-recorded versions of galas presented as livestreams. Bravo! Bravo to every organization that pivoted fast in the face of an unexpected and devastating global event and turned their traditional IRL [...]
Should Your Virtual Fundraiser Be Live or Pre-Recorded?
How to decide which format is best for your next virtual fundraising event Now that the non-profit world has discovered that we can reach a far greater audience with virtual events than we ever were able to with in-person only events, it's clear that virtual fundraisers are here to stay. As we move forward, some organizations will choose [...]
How To Maximize Your Virtual Fundraiser
How to create dynamic live events that will build greater community, engage a larger audience, and increase fundraising opportunities. Covid-19 has forced us all to come up with new, virtual solutions FAST. Nonprofits have launched into the unknown territory of virtual events and fundraisers with great success. Now, as we move into a future, regardless of vaccines or future pandemics, [...]
Thank You Lt. Col. Vindman
Thank You, Lt. Col. Vindman Lt. Col. Vindman is an American hero. Add your voice of public support for Lt. Col. Vindman. All it takes is a phone and a click. Your script? "Thank you, Lt. Colonel Vindman" Just click this link with your mobile phone and record your thank you video. When you click [...]
In Defense of Shadow
Yes, it’s a mind blowing fuckup. And, what else could we possibly expect? Like many people I chucked my former life after the ’16 election. Collective Agency was launched just one week later. For three years we have been privileged to create media campaigns and websites for dozens of democratic and progressive orgs. And I have been shocked. I come from [...]
It Starts Today Launches ‘Dump Trump’ War Chest Campaign
FOR IMMEDIATE RELEASE It Starts Today Launches ‘Dump Trump’ War Chest Campaign Funds will be used to jumpstart the Democratic nominee’s presidential race WASHINGTON, D.C. (September 12, 2019) –For Kerry it was March 11th, For Obama it was May 20th and for Clinton it was May 3rd. The Democratic nomination for President is often clinched well before the July [...]