Biden Victory Fund
An All Remote Virtual Fundraiser
What We Did
Working in partnership with Executive Producers Bruce Cohen and Claire Lucas, Collective Agency:
- Designed and created all motion graphics
- Edited the opening production number, Magic To Do
- Worked in partnership with the campaign to produce all social invites
- Developed virtual fundraising strategy
- Developed and managed distribution strategy
- Managed celebrity communications in partnership with Bruce Cohen
- Built the ROS in partnership with Bruce Cohen
- Created and produced interactive donation elements
- Produced and directed the livestream
With more than 700,000 live views, Celebration For Change featured Jay Leno as live host and included performances and comments by a star-studded cast that include John Legend, Barbra Streisand, Andra Day, Andy Cohen, Doloros Huerta, Lee Daniels, Dave Matthews, War and Treaty and many, many more.
The Three hour long event raised almost a million dollars for Team Joe, and generated hundreds and hundreds of positive posts on social media
