Covid Response Video
Turning A “Mundane” Story Into The Heroic Video It Deserved.
What We Did
CA produced Brick Education’s Covid Response Video as part of their larger, multi-camera live fundraiser
The challenge for this project was that the story was, on its face, not dramatic. It did however illustrate the extraordinary way in which The Brick Education Network takes a 360° approach to supporting their student’s scholarship, and to enabling their student’s families to support their student’s scholarship as well.
Via creative storytelling and playful but purposeful use of motion graphic imagery CA was able to turn the story of an air filter into an engaging, heartfelt video about a boy, his mother and their extended Brick family that would go to any length to support their students.
- Preliminary interviews with all subjects
- On Location shoot
- Motion Graphics
BRICK (Building Resilient Intelligent Creative Kids) Education Network, is a charter management organization based in Newark, New Jersey, which invests in children and their caregivers together to relentlessly knock down all barriers to students’ academic success.
BRICK’s unique approach to transforming public education puts successful students and world-class schools at the center of vibrant communities. Powered by diverse leaders and a commitment to fighting the status quo, BRICK Education Network is building resilient, intelligent, creative kids by equipping them with a high-quality, nurturing education and thriving, engaged families to support their success.
BRICK’s holistic model and learning approach ensures their scholars are on an unimpeded path to unlocking their limitless potential. They not only focus on a rigorous academic program, but intentionally provide “out of the classroom” supports to break down external barriers to a successful academic journey.